AI agents in production
Customer support that answers on its own, with human oversight where it matters.
OPERATIONS · AI · GROWTH
AI in Operations & Growth for Ecommerce
I build the systems that grow an ecommerce business. And I run a real one every day.
I have spent 16+ years in international trade between the US and Latin America: a decade in logistics and foreign trade, then multi-brand e-commerce, and today I run operations for a US e-commerce company, fully remote from Lima.
Along the way I became the person who builds the systems. An AI support agent that replaced the software we used to rent. Dozens of automations running in production. Dashboards the warehouse watches on a TV. And my own personal operating system, where the memory of everything I do lives.
All of that without knowing how to code. I am a heavy AI user with zero programming experience, and today AI is involved in practically every process I run. That is why I write about real cases and not demos: I think that is the part missing from the AI conversation.
Sharing knowledge is one of my passions. I taught Digital Marketing, Digital Analytics and E-commerce courses at Cibertec until the schedules clashed with my son’s training sessions, and I chose the training sessions. This site and what I share on social media are my way of continuing to teach. No hype.
Customer support that answers on its own, with human oversight where it matters.
Dozens of workflows connecting store, warehouse, suppliers and finance.
AI knowledge bases that answer with the real context of the business.
Acquisition channels built on what the company already has.